Blog
Ideas, news and a bit of craft
Web design, SEO, Kit Digital and technology explained in plain language. From our studio in Mallorca.
-
Introducing TapMallorca: the NFC digital menu for your venue
Our new hospitality product: NFC chips your customers tap with their phone to see your menu, leave a Google review or join the WiFi. No apps, no reprinting QR codes.
Read article -
Kit Digital 2026: what has actually changed (and what to do now)
Spain's official gazette reopened the door to Kit Digital's remaining funds on 28 January 2026. Here's what it really means, no hype, and how to get ready.
Read article -
Free website audit: analyse your site in 30 seconds
We explain our free audit tool: what it measures (speed, SEO and accessibility), how to read the results and what to do with them.
Read article -
How to get more Google reviews for your restaurant
The problem isn't having a Google listing: it's that happy customers don't leave reviews because nobody asks at the right moment. Five keys that work.
Read article -
QR vs NFC: which to choose for your restaurant's digital menu
Both avoid the paper menu, but they work very differently inside. We compare cost, maintenance, wear and customer experience so you can choose wisely.
Read article -
GEO: how to rank your website in AI search engines (and why SEO is no longer enough)
More and more people ask ChatGPT or read Google's AI answer instead of clicking. GEO is the discipline that gets those AIs to recommend you. Here's what it is and where to start.
Read article -
How to get ChatGPT, Gemini and Perplexity to recommend your business
AIs don't invent who they recommend: they learn it from what's published online about you. These are the concrete levers to get on their radar.
Read article -
Google AI Overviews: what they are and how to appear in AI answers
Google now answers many searches with an AI‑generated summary, before the links. Here's how it works and what to do so your site is one of the sources it cites.
Read article -
How to rank your business on Google in Mallorca: a local SEO guide
Showing up first when someone searches in Mallorca isn't luck. This is the practical local SEO guide to get there.
Read article -
Structured data, llms.txt and E‑E‑A‑T: the technical base for AI to cite your site
For an AI to understand and cite you, your site has to speak its language. We go over the technical layer of GEO without unnecessary jargon: schema, llms.txt, bot access and trust signals.
Read article -
A slow website costs you customers: why speed sells
Every second of load time costs you sales. Why your website's speed matters so much for Google and your customers, and how to measure it.
Read article -
SEO vs GEO: what changes (and what doesn't) to rank your website in 2026
Do you have to throw SEO in the bin and start from scratch with AI? No. We explain what still works, what's new, and how the two fit together for a Mallorca business.
Read article -
Interview on Radio Cultura with Margarita Karger
We talked about web design, SEO, new technologies and, above all, Kit Digital: the grant any freelancer or company can use to get their website.
Read article -
How to add a snow effect to your website (without hurting speed)
A charming seasonal detail can bring your site to life at Christmas — as long as it's done right and doesn't slow loading down.
Read article -
Teix Web, in charge of communication and marketing for Fira B! 2018
We ran the communication and digital marketing for the 4th edition of Fira B!: over 15,000 attendees and the Loom networking tool.
Read article -
Puigdemont GO!, a game developed in Mallorca
The game that went viral within hours. We look back at the Puigdemont GO! phenomenon, developed in Mallorca, and its run across TV and the press.
Read article -
“A Marketing Tasting” at the HORECA 2018 fair in Palma
On 7 February we presented “A Marketing Tasting” at HORECA Baleares 2018: eight companies working in synergy to offer tailored marketing solutions.
Read article
No articles in this category.