Blog
Ideas, news and a bit of craft
Web design, SEO, Kit Digital and technology explained in plain language. From our studio in Mallorca.
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Subscription website or owned website: which one suits your business
It isn't a question of which is better, but of what your business needs now and three years from now. We walk through the three questions that settle it and the cases where each model makes sense.
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A multilingual website in Mallorca: Spanish, Catalan, English and German without wrecking your SEO
A single-language website leaves out a big share of your customers on the island, but a badly translated one is worse than a monolingual one. Which languages you really need, in what order, and how to set them up so Google shows the right version to each person.
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Redesign your website or fix the one you have? How to decide with data, not fatigue
Most redesigns happen because the owner got bored of their website, and that's the worst possible reason. Four pieces of data you already have that tell you whether to start from scratch or whether fixing three things recovers more than you think.
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Starting an online store in Mallorca: what nobody tells you before you begin
Opening the store is the easy part. The hard part comes after: shipping from an island, stock that never matches, photography and three languages. Here are the decisions that actually determine whether you sell or just own a pretty catalogue.
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Your hotel or restaurant website after summer: what to fix before next season
In August there's no time to touch anything and by May it's too late. The real window to fix a hospitality website in Mallorca is the winter months, and this is the list in order of what pays back most.
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Why an unmaintained WordPress site is losing you rankings on Google
Updating WordPress isn't a technical nicety — it's one of the most underrated SEO levers. Here's how neglected maintenance quietly costs you speed, security and rankings, and what to do about it.
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Introducing TapMallorca: the NFC digital menu for your venue
Our new hospitality product: NFC chips your customers tap with their phone to see your menu, leave a Google review or join the WiFi. No apps, no reprinting QR codes.
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Kit Digital 2026: what has actually changed (and what to do now)
Spain's official gazette reopened the door to Kit Digital's remaining funds on 28 January 2026. Here's what it really means, no hype, and how to get ready.
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Free website audit: analyse your site in 30 seconds
We explain our free audit tool: what it measures (speed, SEO and accessibility), how to read the results and what to do with them.
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How to get more Google reviews for your restaurant
The problem isn't having a Google listing: it's that happy customers don't leave reviews because nobody asks at the right moment. Five keys that work.
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QR vs NFC: which to choose for your restaurant's digital menu
Both avoid the paper menu, but they work very differently inside. We compare cost, maintenance, wear and customer experience so you can choose wisely.
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GEO: how to rank your website in AI search engines (and why SEO is no longer enough)
More and more people ask ChatGPT or read Google's AI answer instead of clicking. GEO is the discipline that gets those AIs to recommend you. Here's what it is and where to start.
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How to get ChatGPT, Gemini and Perplexity to recommend your business
AIs don't invent who they recommend: they learn it from what's published online about you. These are the concrete levers to get on their radar.
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Google AI Overviews: what they are and how to appear in AI answers
Google now answers many searches with an AI‑generated summary, before the links. Here's how it works and what to do so your site is one of the sources it cites.
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How to rank your business on Google in Mallorca: a local SEO guide
Showing up first when someone searches in Mallorca isn't luck. This is the practical local SEO guide to get there.
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Structured data, llms.txt and E‑E‑A‑T: the technical base for AI to cite your site
For an AI to understand and cite you, your site has to speak its language. We go over the technical layer of GEO without unnecessary jargon: schema, llms.txt, bot access and trust signals.
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A slow website costs you customers: why speed sells
Every second of load time costs you sales. Why your website's speed matters so much for Google and your customers, and how to measure it.
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SEO vs GEO: what changes (and what doesn't) to rank your website in 2026
Do you have to throw SEO in the bin and start from scratch with AI? No. We explain what still works, what's new, and how the two fit together for a Mallorca business.
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Interview on Radio Cultura with Margarita Karger
We talked about web design, SEO, new technologies and, above all, Kit Digital: the grant any freelancer or company can use to get their website.
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How to add a snow effect to your website (without hurting speed)
A charming seasonal detail can bring your site to life at Christmas — as long as it's done right and doesn't slow loading down.
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Teix Web, in charge of communication and marketing for Fira B! 2018
We ran the communication and digital marketing for the 4th edition of Fira B!: over 15,000 attendees and the Loom networking tool.
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Puigdemont GO!, a game developed in Mallorca
The game that went viral within hours. We look back at the Puigdemont GO! phenomenon, developed in Mallorca, and its run across TV and the press.
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“A Marketing Tasting” at the HORECA 2018 fair in Palma
On 7 February we presented “A Marketing Tasting” at HORECA Baleares 2018: eight companies working in synergy to offer tailored marketing solutions.
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