Web design & SEO services
Branding & graphic design in Mallorca
Identity, logo and a coherent visual system, end to end.
Why it matters
A brand isn't just a logo: it's what people feel and remember about you.
We build a coherent identity that works just as well on your website, your store and your signage.
Every project is quoted for what it actually needs, with no obligation — and may be grant‑funded through Kit Digital.
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What branding and graphic design include
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Brand identity
Logo, colours, typography and tone of voice. A system, not a loose drawing.
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Brand guidelines
Clear rules so your brand looks consistent on any medium.
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Graphic design
Business cards, catalogues, social media, packaging and signage in the same voice.
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Thoughtful rebrand
If you already have a brand, we evolve it without losing what makes it yours.
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Print & web ready
Deliverables in every format you'll need, properly optimized.
When it makes sense to work on your brand
If you only need a business card or a one-off poster, you don't need a brand project. But if you're about to invest in a new website, shop signage or campaigns, it's worth having the identity sorted first: designing a website around a brand that will change in six months means paying twice.
- You're opening a businessAnd you have nothing yet: the best moment to get it right.
- Your image was built piecemealA logo from a friend, a menu from the printer, social profiles done in a rush.
- You're changing audienceOr positioning, and your image no longer says who you are.
In Mallorca, your brand speaks several languages
A name, a tagline or a pun that works in Spanish may say nothing, or something odd, in English or German. We check it before signing anything off, not after printing.
- “Which languages will your customers read you in?”
- The question we ask before proposing a name or a tagline
The method
How we build your brand
- First
Strategy
An in-depth conversation about your business, your customer and what sets you apart. Without it, a logo is just a drawing.
- Next
The visual system
Logo, colours, typography and tone of voice, designed to work together.
- Before signing off
Tested on real pieces
A business card, a social post, the website header. You decide by seeing the brand in use, not a logo on a white background.
- Finally
Files and brand manual
Everything organised for print and screen, plus the rules so your sign maker or social media person applies it consistently.
Your brand in real life
An identity is tested day to day. That's why we design with these uses in mind from the start.
Social media
The tiny profile picture on Instagram has to be just as recognisable.
Your premises
The sign seen from the pavement, by day and by night.
Menu and stationery
On a dimly lit table or a black-and-white invoice.
Website and Google
Your business profile is often the first thing a customer sees.
In hospitality, the brand also lives on items like TapMallorca's NFC digital menu. And in this article we go through the most common Google Business Profile mistakes.
Mistakes we see often
- Choosing a logo on personal taste without thinking about who has to recognise it
- Designing only the logo and improvising colours and fonts on every piece
- Changing everything in a redesign and losing what customers already associated with you
- Leaving the brand until last, just as the season is about to start
Answered
Branding in Mallorca: frequently asked questions
Do you only make logos?
No. The logo is one part. We design the whole system: colour, typography, voice and applications.
Can you redesign my current brand?
Yes. We audit what you have and evolve it, keeping what already works.
Does it include social media design?
Yes, we can include templates and assets so your channels speak the same visual language.
What should I prepare before the first meeting?
Nothing complicated. It helps if you tell us what you do, what kind of customer you want to attract, which brands you like and which you don't, and who your direct competitors are. If you already have a logo, photos or printed material, bring them too: it shows us what's worth keeping and what should change.
Can I use the brand files with other suppliers?
Yes. We hand over the files in print-ready and web-ready formats, together with the brand guidelines. That way you can pass them on to your printer, your sign maker or whoever runs your social media, and everyone works with the same colours, typography and rules of use without depending on us for every piece.
Should I do the brand and the website at the same time?
If you need both, it's usually a good idea to plan them together, although the brand comes first. The website is one of the places where we test the visual system, and designing it with the identity already defined avoids redoing colours, fonts or images when the brand changes. What we don't recommend is launching a website on a temporary brand.
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Tell us what you need and we'll give you a clear quote, no obligation.