Teix Web, in charge of communication and marketing for Fira B! 2018

We ran the communication and digital marketing for the 4th edition of Fira B!: over 15,000 attendees and the Loom networking tool.

Teix Web took part in the fourth edition of Fira B! as the team in charge of its communication and advertising, with a strategy based mainly on digital marketing.

The result: more than 15,000 people attended Fira B!, which doubled the previous edition's figures and established itself among professionals as the reference market for music and performing arts in the Balearics.

As every year, we also implemented Loom, the networking tool that boosts meetings between producers and artists during the event: public and private profiles, meeting requests, an auto-generated agenda of encounters, table organisation, a news section, attendee search and a multilingual interface.