A slow website costs you customers: why speed sells

Every second of load time costs you sales. Why your website's speed matters so much for Google and your customers, and how to measure it.

More than half of users abandon a website that takes over three seconds to load. If your page is slow, you're losing customers before they even see what you offer — and you don't even notice it in your stats.

Google knows this, which is why it measures speed with Core Web Vitals: three metrics (loading, interactivity and visual stability) that directly affect your ranking. A fast website doesn't just convert more: it also climbs the results.

The problem is that many Mallorca websites are built on heavy templates and plugins that slow them down. They work, but they drag extra seconds on every visit, especially on mobile.

You can measure your site for free with Google's PageSpeed Insights: it gives you a score from 0 to 100 and tells you what's slowing your page. If you're below 90 on mobile, there's room — and money — on the table.

We build websites with modern technology (no heavy templates) that load in under a second and score 100 out of 100. We practise what we preach: measure the speed of this very website.

Want to know how yours is doing? We'll run a free speed audit and tell you what can be improved.