SEO & marketing
Technical SEO in Mallorca
The invisible foundation that makes Google find you and reward you.
In short
Before competing for keywords, your site must be crawlable, fast and indexable.
Technical SEO is the foundation: if it fails, no content ranks. We audit it and make it flawless.
The service
Technical SEO in Mallorca: what's included
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Core Web Vitals (INP)
We optimize LCP, INP and CLS using Google's real field data (CrUX and PageSpeed).
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Crawling & indexing
robots.txt, sitemaps, canonical, pagination and architecture so Google indexes the right pages.
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Structured data
Schema.org (JSON‑LD) for rich results: local business, products, FAQ, articles.
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Performance
WebP/AVIF images, lazy‑load, caching and clean code for instant loads.
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Security & HTTPS
HSTS, security headers and migrations without losing rankings.
The why
Technical SEO in Mallorca: why it matters
Google uses page experience as a ranking factor. A slow or unstable site loses rankings and conversions in equal measure.
We fix the technical layer first because it multiplies the effect of everything else: every content improvement performs better on a solid base.
In depth
Technical SEO in Mallorca: in depth
We start with an audit, not a to-do list
Before touching anything, we look at your website the way Google sees it: which pages it crawls, which it indexes and which it drops, how the server responds, what canonicals and redirects are in place, what structured data it declares and how it behaves on mobile. We cross-check Search Console against our own crawl to spot the gaps between what you think is published and what Google actually has stored.
If you'd like to see that first look with no strings attached, you can request the free website audit and we'll tell you what we found.
What you get: issues ranked by impact
We don't hand you a dump of two hundred warnings from a tool. You get a plain-English report with every issue explained, why it matters and what needs doing, ordered from what holds your rankings back most to what is a minor detail. We separate what we fix ourselves from what needs a decision from you, such as removing old pages or changing hosting. When a fix affects the design or the content, we show you how it will look first, so nothing changes on your site without you knowing.
Then we apply the fixes and document them, so anyone who works on your site later knows what was changed and why.
How we measure whether it worked
We measure before and after with the same sources. For speed we use field data from real users and Google's public thresholds: LCP under 2.5 s, INP under 200 ms and CLS under 0.1. For crawling, the Search Console indexing report: valid pages, excluded pages and the reason for each exclusion.
Field data takes a while to reflect changes, so we explain which indicator to watch at each stage. If you want to understand why speed matters so much, we cover it in a slow website costs you customers.
Who it makes most sense for
Technical SEO makes the biggest difference on sites that publish content and still don't show up, on redesigns and migrations where URLs change, on online shops with filters and lots of similar pages, and on multilingual sites, where a misplaced hreflang makes Google show the wrong version. Also on WordPress sites carrying years of accumulated plugins.
If your site is small and well built, a one-off review may be enough; we'll tell you so honestly. And if you're thinking about a redesign, audit first: knowing which pages bring in traffic and which links point to each one stops you losing in the move what you had already earned.
A foundation that needs looking after
Websites change: plugins get installed, heavy images get uploaded, pages get deleted. That's why technical work doesn't end with the audit. We can keep an eye on it as part of a website maintenance plan, with regular Search Console and performance checks.
If something goes wrong, such as an important page dropping out of the index or an update sending load times soaring, we spot it in those checks and fix it as soon as possible. You don't need to watch the charts yourself: we let you know when there's something to decide. And if you also want AI search engines to understand your site, the next step is AI search optimisation.
Answered
Technical SEO in Mallorca: frequently asked questions
How do you measure performance?
With Google's real field data (CrUX, Search Console and PageSpeed Insights), not just lab tests.
Does this work for WordPress?
Yes, and for any technology. We optimize WordPress/WooCommerce or rebuild on faster stacks when it pays off.
Will I lose rankings when migrating?
Not if it's done right: redirects, canonical and post‑launch tracking to keep and improve rankings.
What access do you need to get started?
Ideally, read access to Google Search Console and your analytics and, once it's time to make fixes, access to your content management system or hosting. For the first review the public website is enough. We never ask for your personal password: we set up separate users that you can remove whenever you like.
Can you do technical SEO on Wix, Shopify or Squarespace?
Yes, within limits. On closed platforms you don't control the whole server or all the code, so we work on what the platform allows: structure, metadata, redirects, images, structured data and indexing. If a limitation is genuinely holding you back, we explain it clearly so you can decide whether it's worth staying on that platform or moving.
Does technical SEO replace content SEO?
No, they complement each other. Technical SEO makes sure Google can crawl, understand and index your site without obstacles; content SEO decides which searches you target and with which pages. A technically perfect site without useful content won't rank, and good content on a broken foundation performs far below its potential. The usual approach is to start with the foundation.
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