AI search positioning: get cited by ChatGPT and Google

How the work starts

The first step is knowing where you stand. We review how AI crawlers read your website, whether your content clearly answers the questions your customers ask and what assistants such as ChatGPT, Perplexity or Google's AI answers currently say about your business when someone asks about what you offer. If you'd like a first impression before talking to us, the free AI visibility test gives you a quick read on what's worth improving.

With that diagnosis we agree with you which questions and services are the priority. There's no point trying to appear for everything; there is in the queries that turn into customers.

How we work

We always follow the same order. First the technical foundation: making sure crawlers can access your site if you choose to allow them, that pages read cleanly and that structured data describes who you are. Then content: service pages and answers with concrete information that is easy to extract and cite. And alongside that, brand signals beyond your website, such as listings, profiles and consistent mentions. What each technical piece does is explained in structured data, llms.txt and E-E-A-T.

Always with real information about your business: your services, your experience and your details. Made-up content or tricks aimed only at machines end up costing you credibility with people and with the AI itself.

What you get

A written diagnosis of what we found and a prioritised list of changes, from the ones with most impact to the ones that can wait. We apply the technical and content changes on your website ourselves, or hand them over ready to go if you'd rather your team did it. From then on we regularly track how AI assistants mention you and tell you what has changed and what we suggest doing next.

It all ties in with the rest of your search presence: what makes a page easier to cite usually also improves the experience for the person reading it and how Google understands it, so the effort isn't wasted even as the tools change.

Who it makes sense for

It fits best for businesses whose customers ask around and compare before deciding: professional services, clinics, accommodation, tourist activities or shops with specialist products. If your site has underlying problems, such as pages Google doesn't index or a confusing structure, the honest answer is to start with technical SEO: AI relies on the same foundations as a search engine and won't fix what's broken underneath. If you want to understand how the two jobs differ, read SEO vs GEO.

How we measure, no smoke and mirrors

AI assistants don't have a fixed ranking like Google: the same question can produce different answers depending on who asks and when. So we measure with a set of questions representative of your business that we repeat regularly, noting whether you appear, how you're described and which sources are cited. We complement that with the visits these assistants send to your site, which can be tracked with solid web analytics. Nobody can guarantee that an AI will recommend you; we can put you in the best possible position and show you how it evolves.