Google Ads & SEM campaigns in Mallorca

Before spending a single euro

A campaign doesn't start in Google Ads, it starts in your business. First we get to know what you sell, what leaves you a margin, which areas you cover and what counts as a real customer: a call, a form, a booking or a purchase. With that we define the conversions and check they are being recorded properly before the ads go live. Without that measurement the platform optimises blindly and you can't tell what is actually bringing you customers.

Then we structure the account by service or product family, with ads that talk about what the person searched for rather than everything you do at once.

Which type of campaign suits you

Search campaigns are the most direct: you appear when someone types exactly what you offer. For an online shop, Shopping shows the product with a photo and price right in the search results. Remarketing brings back people who visited your site and didn't decide, which is common with considered purchases such as a renovation, a treatment or a holiday.

You don't need to switch everything on. We start with what shows the strongest buying intent and add formats only when the data justifies it.

Where the budget leaks

In many accounts we review, money goes on searches that have nothing to do with the business: people looking for jobs, free information or a service you don't offer. That's why we work hard on negative keywords, match types and ad scheduling and locations. In Mallorca it also pays to decide which languages to advertise in: residents, tourists and foreign buyers don't search the same way, and each language deserves its own ads and its own page. We cover this in our guide to multilingual websites.

The click is only half the job

You pay for every click, so the page the visitor lands on has to be up to it: fast, clear and with an obvious way to get in touch or buy. A slow or generic page makes every customer more expensive, because people leave before deciding; we explain why in a slow website costs you customers. We review landing pages alongside the ads and suggest changes when the problem isn't the campaign but the page.

What happens after the click matters too. If an ad brings plenty of visits but no calls, the problem might be the message, the offer or the page, and each one is fixed differently. That's why we don't stop at cost per click: what we look at is how much each customer costs you.

Ads and SEO, each at the right time

Ads bring visits while you pay; organic rankings take longer but keep working when you stop investing. The sensible approach is usually to combine both: use Ads to win customers now and discover which searches convert, then use that information to prioritise local SEO and content. To read the results of both channels properly, we back the campaigns with reliable web analytics.

We regularly go through the search terms, the spend and the conversions with you, and explain in plain language what we've changed and why. You decide the budget; we give you the information to decide it well.