SEO & marketing
Content SEO that answers your customers
Useful content that targets real searches and converts.
In short
Google rewards content that best answers what people search for.
We research what your customers want and create content that ranks, shows expertise and drives action.
The service
Content SEO in Mallorca: what's included
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Keyword research
We identify purchase‑intent searches and the ones you can actually win.
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Topic clusters
Hub‑and‑spoke architecture: pillar pages and linked articles that own a topic.
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Briefs & copywriting
Optimized content with the depth and internal links Google expects.
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E‑E‑A‑T
Experience, expertise, authority and trust: the signals Google values in 2026.
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On‑page optimization
Titles, headings, metadata and internal linking to get the most from each page.
The why
Content SEO in Mallorca: why it matters
Every well‑ranked article is a salesperson working for you 24/7 with no cost per click. Content is the SEO asset that appreciates most over time.
We don't write for the sake of it: each piece targets a specific search intent and has a business goal.
In depth
Content SEO in Mallorca: in depth
Before writing: the content map
We don't start by writing. First we study what your customers search for at each stage, from the first question to the comparison before buying, and cross it with what you've already published and what Search Console shows is already earning you impressions. The result is a map: which topics are yours to own, which page answers each search and where the gaps are. It avoids the most common mistake: writing about what interests the company rather than what the customer is asking.
If your site has been around for a while, the free audit is a good starting point to see which content works and which doesn't.
What you get
A prioritised plan of pages to create and pages to improve, ordered by what they can bring to your business and how realistic it is to rank them. For each piece we prepare a brief: the search it answers, the intent, the heading structure, the questions it has to resolve and the internal links it should carry.
From there, either we write it, or your team writes it from the brief and we review it before it goes live. The plan isn't set in stone: if a busy season, news in your sector or a question your customers keep asking comes up, we work it in.
Improving what you have often pays off sooner
Many sites have articles that almost rank: they sit on page two, compete with each other because they cover the same thing, or have gone out of date. Updating, expanding or merging those pages usually delivers results sooner than publishing from scratch, because Google already knows them. That's why we review existing content before proposing anything new. We also rework titles and descriptions on pages that already appear on Google but get few clicks.
And if a piece no longer adds anything, we'll say so: sometimes the sensible move is to redirect it to a better one.
Content for Google and for AI search
Your content is no longer read only by people and Google: ChatGPT and the search engine's AI answers summarise it too. We write with clear answers at the start of each section, concrete details about your business and real experience, which is exactly what those tools cite. That doesn't mean writing for machines: a text that answers well, with examples from your day-to-day and no padding, is the same one that convinces someone deciding whether to call you.
In SEO vs GEO we explain what changes and what doesn't; if you want to go further, there's AI search optimisation.
How we measure each piece
Every page in the plan has a target search, so we track them one by one: impressions, clicks and average position in Search Console, and in analytics, whether those visits turn into an enquiry, a booking or a sale. We review the whole set regularly and adjust the plan with what we learn. To make that measurement reliable, we set up web analytics if yours isn't properly configured yet.
If a page isn't performing, we don't keep pushing out of habit: we review it, change the angle or make way for another priority in the plan.
Answered
Content SEO in Mallorca: frequently asked questions
How often should I publish?
Quality over quantity. We prioritize the pages that move the needle most and a sustainable pace.
Do you write or do I?
Whatever you prefer: we write it, or we give you detailed briefs for your team to write.
What about AI‑generated content?
We use it as support, but with human judgement, data and real experience. Google penalizes empty content.
What information do you need about my business?
The things no search engine has: the questions your customers ask, their objections before buying, how you work, real examples and what sets you apart. We usually gather this in an initial conversation plus the odd quick question for each piece. That first-hand experience is what makes content stand out against generic copy.
Should I delete old blog posts?
Not as a rule. First we check what traffic and links each one has. Posts on a useful topic get updated or expanded; those that repeat another post get merged and redirected; and only the ones that add nothing and get no visits are removed, always with a redirect so no broken links are left behind.
Can content SEO be done in several languages?
Yes, but not by simply translating. A German or English-speaking customer doesn't search with the same words as a Spanish one, so we research searches in each language and adapt titles, examples and questions to that audience. Technically, each version is linked to the others so Google shows the right one to each user.
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