How to choose a digitalisation agent for Kit Digital, and the signs they're about to hand you a template

The state pays the voucher, but the website is built by whoever you choose — and that's where all the difference lies. What to ask before signing the agreement, what the website solution must include and what happens to your domain when the year ends.

Kit Digital has a catch that isn't in the rules: the voucher is the same for everyone, but what you get in return depends entirely on the digitalisation agent you sign with. For the same amount, some deliver a custom website that ranks and others deliver a template with your logo on top, meeting just enough of the minimums to get paid. Because the state pays the grant, many people don't compare the way they would if the money came out of their own account — and that's precisely the situation where the most care is needed.

What the website solution must include as a minimum

Start by knowing what the website solution must include as a minimum: domain and hosting for at least twelve months, a website with at least three sections, responsive and self-manageable, level AA accessibility and basic SEO with indexing and analytics. That's the floor, not the ceiling. If a proposal describes only that, you're being sold the legal minimum; if it also talks about your sector, your customers and which pages you specifically need, you're talking to someone who's going to build a website rather than a file.

Which other solutions you can combine with the website

The voucher isn't used up by the website. Depending on your segment — company size, from self-employed with no staff up to forty-nine employees — you can combine several catalogue solutions, and it pays to decide with the same agent so they fit together: e-commerce if you sell products, advanced presence if what you need is to rank what you already have, electronic invoicing which also gets you ahead of a legal obligation, or customer management if your problem is follow-up rather than visibility. A good agent first asks where you lose money and then tells you which solution covers it; a bad one sells you the one with the best margin for them. Our Kit Digital page lists the solutions and amounts per segment so you arrive at that conversation with your homework done.

Question 1: whose name are the domain and hosting in?

The first question to ask is whose name the domain and hosting end up in. The right answer is "yours, from day one". Some agents register the domain in their own name and, when the subsidised year ends, the business discovers that staying online means paying whatever they ask or losing its address. It's the most common way of turning a grant into a dependency, and there's no technical reason that justifies it.

Question 2: what happens when the twelve months end?

The second question is what happens when the twelve months are up. The grant covers the first year; after that the website still needs hosting, maintenance and updates, and you need to know that beforehand, with a figure on the table. A serious agent explains it without being asked. One who doesn't mention it is counting on you not remembering, twelve months from now, who built it.

The template signs

The template signs are easy to spot if you know where to look. Ask to see three websites they've built with Kit Digital and check whether they differ from each other or are the same one in different colours. Notice whether they ask about your business before quoting or whether the price was already in the email. Ask who writes the copy: if the answer is that you supply it or a tool generates it, the site will be born empty. And check whether they commit to anything measurable — mobile speed, Google indexing — or only to "delivering the solution".

What the written proposal must include

Before signing the service agreement, ask for a proposal with these things in black and white: which pages and sections the website will have, by name and with planned content; who writes the copy and who supplies the photos, and what happens if you don't have them; the delivery timeline and the point at which you review before publishing; accessibility compliance and how it's certified; a training session so you can edit the site yourself; delivery of every access — domain, hosting, content manager, analytics — in your name; the twelve months of hosting included and the specific cost from the second year; and what maintenance is done during that first year. If a proposal fits in three lines of an email, so will the website behind it.

Look at the agent beyond the Kit

It's also worth looking at the agent beyond the Kit. Do they exist as a studio outside the grant, with clients who pay for their work, or did they appear with the call for applications? Are they on your island, so you can sit down with them, or a phone number in another region? Can they process the whole voucher — application, agreement, justification — or do they leave the paperwork to you? In Mallorca there are studios that have been building websites for years and are also accredited agents; that combination is the one that brings the fewest surprises.

How we do it

We're an accredited digitalisation agent in Mallorca, we process the grant from start to finish and we build the website with the same standard as if the client were paying for it — because after the first year, they are. If you qualify for Kit Digital and want to know which solution fits and what it should include in your case, our Kit Digital page lists the solutions and amounts, and if you'd rather talk first, tell us about your business and we'll point you in the right direction with no obligation.