How to get ChatGPT, Gemini and Perplexity to recommend your business

AIs don't invent who they recommend: they learn it from what's published online about you. These are the concrete levers to get on their radar.

When you ask ChatGPT to "recommend a web design agency in Palma de Mallorca", the model doesn't flip a coin. It gathers what it has read on the topic — websites, directories, reviews, articles, forums — and builds an answer with the names that appear consistently and reliably. So the practical question is: what is the AI reading about you?

First lever: your own website has to make crystal clear, in plain text and without ambiguity, who you are, what you do, where and for whom. No empty slogans. An AI needs sentences like "we're a web design and development studio in Palma de Mallorca, specialised in SMEs and local shops". What's obvious to a human is raw material to the model.

Second: consistent presence beyond your site. Your Google profile, industry directories, mentions in local press, consistent profiles (same name, address and phone everywhere). The more your information repeats coherently across the web, the more confident the AI is and the likelier it is to name you.

Third, and increasingly decisive: reviews and brand mentions. In the AI world, being talked about matters as much as — or more than — links. A real review saying "they rebuilt our site and we doubled our bookings" is exactly the kind of evidence a model uses to recommend you with confidence. Ask for them, reply to them, look after them.

Fourth: make yourself easy to quote. Content that answers specific questions, with data, with your real experience, written the way you'd talk to a client. Models pull out snippets; if your pages are full of clear, verifiable statements, you become a convenient source to cite.

None of these levers is a trick: it's building real digital reputation — only now machines read it too. If you want us to build that presence for your business — website, listings, reviews and content — at Teix we do it end to end.