Category: Social Media Management
Social Media Management
We manage your social channels to connect with your audience, with Kit Digital.
Teix Web Studio is an accredited Digitalisation Agent of the Kit Digital programme.
The solution
Social Media Management
We define your social media strategy and manage your profiles: content, posts, monitoring and reporting. A Kit Digital catalogue solution.
Investment
Price and grant
*The price is independent of the grant amount. The final cost depends on your segment and the call; we detail it in your quote.
The service
What the solution includes
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Social Media Plan
A social strategy aligned with your business goals.
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Profile management
Regular posting and management of your social channels.
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Monitoring
Tracking and control of post performance.
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Audit & optimisation
Profile analysis and continuous performance improvement.
For whom
Beneficiary segments
This solution is aimed at the following company segments:
In depth
What you should know
The plan comes before the posts
The solution starts with a Social Media Plan, and it isn't a formality: it's where you decide what you actually want social media for. Filling tables midweek is not the same as winning enquiries for a professional practice or getting known before opening a second shop. With the goal clear, we define the audience, the tone, the topics and a realistic posting frequency, based on what your business can keep up when high season arrives and you don't have a spare minute.
Before setting the plan, we review how your profiles look today: whether the photo, bio, opening hours and website link are correct, and which posts have worked and which haven't. Often the first step forward isn't posting more, but tidying up what already exists so that anyone landing on your profile understands in seconds what you offer.
Which networks, and in which languages
You don't need to be everywhere. A business that lives on visuals —restaurants, accommodation, beauty, activities— usually finds its place on image and video networks; a practice or a company selling to other companies does better on professional networks. Two well-kept profiles beat five abandoned ones. In Mallorca, language adds another layer: whether your customers are locals, expats or tourists, decide in the plan whether you post in one language, several, or run separate profiles, because switching halfway confuses the people who already follow you.
How the day-to-day works
We work from a content calendar that you see and approve before anything goes out. You send us what only you have —the new dish, the finished job, your team at work— and we turn it into consistent posts and schedule them. The profiles remain yours: the best approach is to give us manager access rather than sharing passwords, and you can remove it whenever you like.
If your social media look doesn't match your brand, a set of your own templates helps a lot; it's part of what we do in branding and graphic design.
Measure what matters
Monitoring and profile audits are there to help you decide, not to fill a report. Followers and likes say little if they don't bring messages, bookings or website visits. So we look at which posts drive real actions, when your audience responds and which formats work, and adjust the plan accordingly. And if something still isn't working after a fair chance, we change it without hesitation. To see how much of your traffic and enquiries come from social media, you need web analytics set up properly.
Social media doesn't replace your website
An active profile attracts attention, but anyone interested ends up searching for you on Google to check opening hours, prices or directions. If they find an outdated website or a listing with old details, what you gained on social media is lost. That's why it makes sense to review your search presence at the same time; you can start with a free audit of your website. And on the Kit Digital page you'll find the other solutions.
Answered
Frequently asked
Do I have to give you the passwords to my social media accounts?
There's no need, and it isn't advisable. The main networks let you add another person or company as manager of a page or business account, with permissions you control. That way the profiles stay yours, we post and measure, and whenever you want you can remove our access without changing passwords or losing anything.
How many networks will you post on?
The ones we choose in the Social Media Plan based on your goal and your audience; we don't start from a fixed number. For most small businesses it's better to keep one or two profiles well maintained with regular posting than to open accounts everywhere and leave them half-done. If a new network makes sense later on, it gets added to the plan.
Who takes the photos and videos?
We agree that in the plan. What happens in your business —the freshly made product, a finished job, your team— is something only you have, and a phone plus a few simple guidelines is usually enough. We tell you what we need and in which format, and turn it into posts consistent with your brand. If you need a more polished visual base, we look at that separately.
Does it include replying to messages and comments?
We define that in the plan, because it depends on your business. We keep an eye on profile activity as part of monitoring, but questions about prices, availability or bookings are usually best answered by someone on your team who has the information to hand. What matters is being clear about who answers what, and how quickly, so no message goes unanswered.
Does the solution include paid social media advertising?
What the solution includes is the plan, management and posting on your profiles, monitoring, and the audit with optimisation; ad spend isn't on that list. If you want paid social campaigns, we set them up separately through our SEO and marketing service, with a controlled budget and tied into the same plan.
Have another question?
Programme funded by the European Union — NextGenerationEU, within Spain's Recovery, Transformation and Resilience Plan and the España Digital agenda.
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