Advanced Internet Presence

Who this solution is for

Advanced presence makes sense when you already have a website and the problem is that it doesn't show up when people search for what you do. Think of the law firm that only appears when you search its name, the clinic trailing its competitors in its own area, or the seasonal business that depends on being found by tourists and residents alike. If you don't have a website yet, start there: search optimisation works on something that already exists.

If most of your customers are local, review your Google listing as well; this list of common Google Business Profile mistakes will help.

Keywords and competitors: the starting point

The work begins with research into keywords and the competition in your sector. The goal isn't to chase the highest-volume searches but the ones made by people ready to hire you: "emergency plumber in Palma" is worth more than "plumbing". In Mallorca there's also a layer of language and proximity: many customers search in English or German, and they search nearby. That's why the approach is usually very local, as in our local SEO service.

Looking at competitors shows you which pages they have that you don't, which questions they answer and where there's a gap you can fill.

What we work on in your site

The solution combines technical and on-page optimisation with continuous improvement of structure and content. In plain terms: the site loads well and Google can read it without stumbling, every important service has its own page with a title and copy that match what people search for, and pages link to each other logically. Sometimes the biggest win is creating a page that's missing; other times it's rewriting one that already exists.

How to read the reports

You'll receive regular reports on how the work is progressing. Pay less attention to where a single keyword ranks and more to the trend: are you appearing in more searches, are more visitors reaching your service pages, and is that turning into calls or enquiries? If something in a report isn't clear, ask: a report that doesn't help you decide isn't doing its job.

Reports also help you change course. If a page attracts visitors but nobody gets in touch, the problem may not be rankings but the copy or the call to action; if a search you thought mattered brings nobody, it stops being a priority. Good SEO is an ongoing conversation between what gets measured and what gets changed on the site.

Realistic expectations

SEO isn't instant and nobody can guarantee you a specific position: it depends on your sector, your competitors and where your website is starting from. The most common mistakes are expecting results within a few weeks, choosing keywords that are too generic, and trying to rank a slow or messy website without fixing it first.

If you want to know where yours stands before deciding, request a free website audit. And for the wider picture, read how to rank your business on Google in Mallorca.