Web design for tourism and activities in Mallorca

A customer who decides on the island, for tomorrow

People booking a tour, a rental or an experience in Mallorca are often already here: they're searching from a sun lounger at the hotel or over dinner on a terrace, for tomorrow or the day after. They need answers straight away: whether there are places left that day, how long it lasts, where the meeting point is, what to bring, whether children can come and what language it's run in. A website that makes them send an email to find all that out loses the booking to one that shows it on a single screen.

One page per activity, not a catalogue

The most common mistake is cramming every activity onto one page with a list and a form. Each trip, route or rental deserves its own page with real photos, price, times, duration, a meeting point on a map and the terms. That way customers decide without having to ask, and Google can show each activity to people searching for exactly that in that area.

It's the foundation for appearing in searches like "kayaking on the Andratx coast" or "boat trip from Port de Pollença". We go into more detail in how to rank your business on Google in Mallorca.

Places, payments and the weather forecast

With activities, capacity is limited and the weather is in charge. Your online booking system needs to show real places per departure, take payment on booking and send automatic reminders with the time and meeting point, which is what people forget most. Your policy for cancellations due to wind or rough sea should be written down, in every language, before payment: it saves you arguments and bad reviews. And if you work with groups or companies, it is worth having a separate way to request a quote without blocking the everyday calendar.

Platforms, hotel receptions and AI assistants

Activity platforms give you visibility, but they keep a commission and the customer's contact details. Many tourists also come via a recommendation from hotel reception or another traveller, and the first thing they do is search your name: at that point your website and Google profile have to confirm you're trustworthy and let them book there and then.

More and more people ask an AI assistant directly what to do on the island. With our free AI visibility test you can check whether your site is ready for AI to understand it, and in how to get ChatGPT to recommend your business you'll find the steps.

How we work and common mistakes

We start with what you offer: which activities you sell, how departures are organised, what season each one has and how you take payment today. That shapes the page structure, the booking flow and the copy for each language. We design for mobile first, because that is where almost everyone books, and set up the listings so you can change prices, times and seasons without relying on anyone. We go live with enough time to test real bookings before the peak of the season.

What we come across most: "from" prices that don't explain what's included, stock photos that look nothing like the activity, enquiry forms instead of bookings, a website in only one language and no directions to the departure point.