Web design for installers and trades in Mallorca

Emergency or quote: two clients, two paths

An installation company gets two very different kinds of client. The breakdown client —the AC that stops cooling in August, the leak, the fuse box that keeps tripping— searches on their phone, in a hurry, and calls the first firm that looks reliable and available. The installation or renovation client compares calmly, asks for several quotes and reads before deciding.

Your website has to serve both without mixing them up. For emergencies: a phone number visible on every page, whether you take call-outs and at what hours, and the areas you cover. For quotes: your services explained, real jobs and a simple form. If everything leads to a single contact page, you lose one of the two.

Service areas without cloned pages

Stating clearly where you work saves calls you don't want and helps Google show you to the right people. The classic mistake is creating twenty identical pages with only the town name changed: Google spots it and they don't rank. It works better to have area pages only where you have something of your own to say, such as jobs done there or how you organise getting there, and to work them with local SEO.

The other half is your Google Business Profile, the first thing people see when they search for an installer near them. It has to match your site and be kept up to date; we go through the most common slip-ups in the Google Business Profile mistakes that take you off the map.

Trust people can check

Someone about to let a stranger into their home wants proof, not adjectives. Photos of your own work, ideally before and after, your company name and full details, the licences and certifications you hold, the brands you install and genuine reviews. One clear sentence about the guarantee you give and what happens if something goes wrong later is worth more than "top quality" on the homepage.

The same goes for the quote form: short and useful. What they need, which town, whether it's urgent and, if they like, a photo of the problem. That's enough to know whether the job suits you and to call back prepared; every field you don't use to decide is one more reason for people to give up halfway.

How we work with installers

We start with what you actually do and what you want to do more of: which services pay, which areas are worth the travel and how clients reach you today. From there we organise your services, write each page in your own words, set up the form and the call and WhatsApp buttons, and get the Google side ready. If you'd rather avoid an upfront investment, the subscription website bundles design, hosting and maintenance into one monthly fee.

Common mistakes on trade websites

Endless forms that ask for everything before showing a phone number. Copy lifted from the manufacturer's catalogue, identical to other installers' sites. A gallery of stock photos anyone would recognise. Unanswered reviews, especially the bad ones. And a heavy site that takes so long on a phone that the client with the breakdown has already rung someone else: we explain why in a slow website costs you customers.