Web design for real estate in Mallorca

Two audiences coming through different doors

A real estate agency in Mallorca works with two clients who rarely overlap. The buyer usually lives abroad, searches in English or German and makes much of the decision from a distance, on a phone, with a couple of saved listings. The owner who is selling is usually local, searches in Spanish or Catalan and mainly wants to know whether they can trust you with their home.

Your site has to open both doors from the homepage: a clear way into the search for buyers and another, just as visible, for people who want to sell. If only the first exists, your portfolio depends on word of mouth. We explain how to approach that second part in what a real estate website needs to attract sellers.

Selling in another language isn't translating

A German or British buyer doesn't just read in their own language: they have different questions. They want to understand how buying in Spain works, which costs and taxes come on top of the price, what paperwork they need and whether someone will speak their language when they call. A section that answers that, well written rather than run through a machine translator, builds more trust than yet another photo gallery.

Each language also needs its own URLs and properly set hreflang, so Google shows the German version to people searching in German. We go into detail in how to build a multilingual website that ranks.

Listings for people deciding from afar

Someone buying from another country can't pop round to see the house on a Tuesday afternoon, so the listing has to do part of that work. A visible reference they can quote when they write, a clear price with what comes on top, the location by area if the owner prefers discretion, and a contact option specific to that property, with the chance to request a video call or suggest viewing dates. It should also be easy to share, because one person rarely decides alone: the listing ends up forwarded to a partner, family or an adviser.

How we build a real estate website

We start with how you work, not with the design: how you manage your portfolio today, which areas you win listings in, which languages bring you the most enquiries and who handles each one. From there we define the structure: search, listings, area pages and the seller's path. Then we design the listings with your real photos, connect publishing to your software so you don't maintain two catalogues, and train you to run it yourself.

Once it's live, the useful thing is to measure where enquiries come from by language and by area. Pages for the towns where you genuinely work are usually the part that performs best in local SEO, because they compete with far fewer sites than generic searches.

Mistakes we see all the time

Deleting sold properties, which takes away the visits they already had and your best proof that you sell. Generic forms that don't say which listing the person is writing about, so you need a call just to find out. Galleries of huge photos that take forever on a phone, exactly where the buyer decides. And a homepage so focused on luxury that the owner of an ordinary flat assumes the agency isn't for them.

If you're not sure which of these applies to you, analyse your website for free: speed, SEO and visibility in a moment, and everything else falls into order from there.