Web design for the yachting sector in Mallorca

Charter, brokers and shipyards don't need the same website

The "yachting sector" covers very different businesses. A charter company sells days or weeks at sea, with or without a skipper, and needs availability and seasonal rates. A broker buys and sells high-value boats, and their website lives on complete spec sheets and qualified enquiries. A shipyard or technical services company works for owners and captains looking for haul-out, refit or maintenance, and what wins them over is capabilities, facilities and work already done.

Before designing anything, we work out which of these models is yours, or which mix, because that drives the page structure, the forms and what gets pride of place on the homepage.

Boat listings that answer before anyone asks

Yachting clients compare boats in fine detail. Every listing should follow the same format: length, year, day and overnight capacity, cabins and heads, home port, crew, extras, price or price range, and a gallery of good, lightweight photos, including interiors and layouts if you have them. If each listing looks different or the technical details sit in an attached PDF, clients can't compare and head to a portal where they can. And removing a sold boat or adding a new one should take minutes, without calling anyone.

Trust for an expensive decision

Chartering or buying a boat means a lot of money, and the decision is often made from another country. Before getting in touch, clients want to know who's behind it: the team, the base or berth, your track record, how you work and how to speak to a real person in their language. A well-crafted visual identity that's consistent across website, listings and documents helps as much as the photos.

Forms matter too: asking for dates, number of guests, sailing experience or a rough budget filters enquiries and lets you reply with a proposal rather than another question.

International visibility against the portals

International portals and platforms dominate generic searches, but much less so specific ones: skippered charter from Port d'Andratx, a German-speaking broker in Palma, or a haul-out for a sailing yacht of a certain length. That's where your own site, with pages by language and by area, has a real chance. We explain the approach in multilingual websites for Mallorca, and with AI SEO we work to get you considered by the assistants your clients already use.

How we work and common mistakes

We start with your fleet or services, your markets and how enquiries reach you today. From there we define listings, forms and languages, and hand over a simple content manager so your team can update boats and prices. Yachting doesn't stop in winter, especially sales and refit, so the site has to stay current out of season; with website maintenance we make sure it stays fast, secure and up to date.

Mistakes we see often: sold boats still listed, photos from several seasons ago, a website only in English and one generic form for everything. For a quick diagnosis, analyse your website for free.